Benjamin Franklin, one of the greatest minds in history, once wrote, “An investment in knowledge pays the best interest.” This profound statement perfectly encapsulates the role of higher education institutions, like ours, in shaping the minds of future generations. As we reflect on our mission to foster learning and personal growth, these words remind us of our commitment to investing in the future by supporting and enriching our students’ educational journeys.

The core principle behind Franklin’s wisdom, the notion that education is not merely a pathway but a sound investment, should guide our approach to student enrollment management. This involves attracting, retaining, and nurturing students not only as learners but also as contributors to the educational environment and society at large.

Our role in the investment of knowledge is twofold. First, we must strive to attract a diverse group of students who are eager to learn and grow. By doing so, we invest in their potential to be leaders, innovators, and changemakers.

Second, we must ensure that once students enroll, we provide an environment that fosters intellectual curiosity and supports academic success. As Benjamin Franklin so aptly put it, this is where our investment pays the best interest. By offering programs catering to varied interests, building inclusive communities, and creating opportunities for experiential learning, we maximize our students’ educational investment returns.

Moreover, as we navigate the evolving landscape of higher education, we must remember that the investment in knowledge transcends beyond classrooms. It should permeate into every facet of our institution, including but not limited to faculty development, curriculum enhancement, research initiatives, community engagement, and the overall student experience.

In the spirit of Franklin’s timeless wisdom, let us revisit and refine our strategies for student enrollment management. Let us commit ourselves to making our institutions not just centers of learning but hubs of knowledge investment, where each student’s educational journey appreciates over time, yielding lifelong dividends.

In closing, the ultimate testament to our success as higher education leaders will be the extent to which our students and society benefit from the knowledge imparted within our hallowed halls. By aligning our enrollment management strategies with the principles of investing in knowledge, we can ensure that our institutions continue to pay the best interest – a lifetime of dividends for our students and the world they will shape.

Thank you for your commitment to education and dedication to fostering a lifetime of learning.

Dr. Edward G. Robinson
President
3-I Innovation